Welcome to Up One

An interactive claw arcade for families, friends, and collectors. Visit our SoHo and Flushing locations to play, collect, and trade your favorite prizes! Keep your collection growing with our exclusive Prize Trade-Up program — a fun twist that makes every win even more special.

More than a Claw Arcade

Prize Trade-Up

Collect • Trade In • Trade Up

Turn your claw finds into premium selections at our Prize Trade-Up counter. Bring a set of items collected from the machines: small plushies, minis, keychains, and exchange them for select premium items.

Interactive Gift Shop

Birthdays, Private Events & Rentals

Celebrate at Up One - birthdays, team socials, school trips, and private buyouts. Flexible packages with play credits, reserved space, staff support, and photo-ready corners.

We carry fan-favorite collectibles and new drops: Labubu, POP MART, Pokémon TCG, Bandai, One Piece, Sonny Angel, Smiski, Sanrio, Rilakkuma, tokidoki, Anirollz, and more!

Follow Us on Instagram

Follow @UpOneNYC (SoHo flagship) and @UpOneFun (Flushing) for cute plush drops, prize-wall peeks, player highlights, and upcoming promotions - plus new arrivals and cozy photo corners in your feed.

Up One in the News

The SoHo Broadway Initiative has warmly welcomed Up One into the community.

SoHo Broadway Initiative is the nonprofit manager of the SoHo Broadway improvement district, encompassing the Broadway corridor between Houston Street and Canal Street. The organization advances a clean, safe, and well-managed public realm by coordinating supplemental sanitation and safety services, stewarding the streetscape, and engaging the community on behalf of local businesses, residents, and visitors.

Up One Locations

Join us for claw-arcade fun in SoHo and Flushing.

Explore the machines, collect your favorites, and snap the memories.

474 Broadway
New York, NY 10013

On Broadway Between Grand & Broome

136-17 39th Ave
Flushing, NY 11354

In the Queens Crossing Mall, First Floor

Customer Reviews

What our customers are saying about Up One

My boyfriend and I were walking in soho and we ran into this new spot. Honestly they are so many choices and they even let you trade your prizes for points. The owner and employees are super nice and patient.! I will definitely be stopping by with my boyfriend again! ❤️

Michelle R.
black and brown wooden framed glass window
black and brown wooden framed glass window

This is one of the best claw machine places I’ve been to. Been going to the flushing location since last year! Glad to see them come to SOHO, very convenient and accessible

Person watching multiple screens in a dimly lit room
Person watching multiple screens in a dimly lit room
T.F.A
★★★★★
★★★★★